Overcoming Strict Advertising Parameters

AT A GLANCE

📍 PROBLEM

• Heavy cannabis advertising restrictions on social media

• Incomplete measurement tracking

🎯 RESULTS

• Accounts reached increased by 235%

• Non-followers grew by 3,821%

• Accounts engaged rose by 105%, and impressions increased by 165%

360 DEGREE STRATEGY

CLIENT

A mid-sized cannabis tool company, specializing in patented cooling and filtration technology, that wanted to raise awareness on Instagram without having their account flagged.

PROBLEM

Heavy restrictions on cannabis advertising on social media made it difficult to effectively promote their products. They struggled to attract customers through Instagram and had incomplete measurement tracking, resulting in low reach and engagement. Additionally, inconsistent posts and branding that didn't match their website further hindered their success.

SOLUTION

We began with a thorough social media audit and competitive and industry analysis to identify areas for improvement and how other companies were complying with restrictions. We created videos featuring the owner, who is also an engineer, showcasing the building and manufacturing processes and explaining the tool's design. Cross-brand interviews with a cannabis sommelier added credibility and depth, and psychology-based messaging tailored to health-conscious individuals.

To ensure consistency, we redesigned the client's branding to align with their website, creating a cohesive customer experience across all platforms. By integrating the client's social media presence with other marketing channels, we developed a seamless and unified experience for customers. Regular analysis of performance data allowed us to understand which content resonated best with the audience.

RESULTS

The accounts reached increased by 235%, while the number of non-followers grew by 3,821%. Accounts engaged saw a 105% increase, and impressions rose by 165%. Post interactions went up by 107.25%, and reel interactions increased by 100.65%.

These impressive metrics demonstrated significant growth in social media presence, engagement, and reach. The comprehensive framework that included brand strategy, optimal content performance, and community engagement proved to be highly effective.

"Our team at Ashly Media is thrilled to have navigated the strict advertising landscape and achieved outstanding growth for our client.” - Ashly Scalise