Expanding a Med Spa Injector's Organic Funnel

AT A GLANCE

📍 PROBLEM

• Limited time to manage social media

• Difficulty expanding reach beyond their existing client base

🎯 RESULTS

• Increased reach by 30.1% with 100% organic growth

• Achieved a 25.97% increase in profile visits and a 20.19% increase in external link taps in the first 30 days

360 DEGREE STRATEGY

CLIENT

An accomplished aesthetic nurse practitioner wanted to reach a broader audience on Instagram to create a lead generation funnel.

PROBLEM

The client faced several challenges that led to seeking professional support. As a busy medical professional, the client had limited time to manage social media, making it difficult to consistently post engaging content. Crafting a cohesive content strategy to provide valuable and educational information to the audience was also challenging without professional guidance. Additionally, expanding reach beyond the existing client base to connect with new potential clients was a key obstacle.

SOLUTION

During the first 30 days, Ashly Media implemented a comprehensive, data-driven content strategy that outlined content types, publishing schedules, and psychologically-based messaging. This strategy was designed to showcase the client's expertise and authority and provide educational content to the audience.

The focus was on four core content pillars: aesthetic treatment education, before and after transformations, client testimonials, and promotional offers. Content was posted five times a week on Instagram and Facebook, ensuring that the audience had fresh and valuable content to engage with. Additionally, A/B performance testing was conducted regularly to understand what content was resonating with the audience and adjust the strategy accordingly.

RESULTS

Reach increased by 30.1%, indicating that the client's content was resonating with a broader audience. The content drove a 25.97% increase in profile visits and a 20.19% increase in external link taps, meaning more customers were looking at the booking link. Notably, these results were achieved with 0% ad spend and were 100% organic.

In addition, the content effectively addressed sales objections and built authority in the client's local med spa industry. Each increased metric helped the client build an easy-to-convert pipeline, with the content doing the heavy lifting.

"Our tailored approach not only boosted engagement but also drove significant organic growth, establishing them as a trusted authority in the med spa industry.” - Ashly Scalise