Building Authority for a Luxury Real Estate Agent

AT A GLANCE

📍 PROBLEM

• Lack of content lead generation strategy

• Irregular and inconsistent posting on social media

🎯 RESULTS

• Reached 378% more non-followers, expanding audience reach

• Achieved a 64.4% increase in profile visits and a 458% rise in non-follower engagements

360 DEGREE STRATEGY

CLIENT

A dynamic South Florida real estate professional wanted to elevate their branding and develop a strategy for attracting, engaging, and closing clients on Instagram.

PROBLEM

The client faced several challenges that led them to seek professional assistance. They were struggling with infrequent and inconsistent content posting across social media channels. Without a clear content strategy, there was uncertainty about what to post and when. In addition, a busy schedule required assistance with content editing and scheduling to ensure engaging and effective posts. In addition, the lack of a comprehensive content strategy left the client without a well-defined plan for achieving marketing goals.

SOLUTION

Ashly Media implemented its signature data-driven framework to help the client achieve its goals. A comprehensive content strategy was developed that focused on four core content pillars: South Florida Real Estate Market Updates, Home Buying and Selling Tips, Neighborhood Spotlights, and Quick Home Improvement Ideas.

A personalized storytelling approach was used to connect with the audience, sharing experiences, challenges and successes in the real estate industry. The client actively engaged with the audience by responding to comments and participating in real estate-related conversations. Content was posted to Instagram three times a week, ensuring that the audience had fresh and valuable content to engage with. Additionally, performance data was regularly A/B tested to understand what content was resonating with the audience and adjust the strategy accordingly.

RESULTS

The client reached 378% more non-followers, indicating that their content was resonating with a broader audience. The content had a significant impact, driving a 64.4% increase in profile visits and a 458% increase in non-follower engagements. This demonstrated not only increased awareness, but also increased engagement.

In addition, the content effectively addressed sales objections and built authority in the real estate industry. Each increased metric helped the client build an easy-to-convert pipeline with content that drove action.

"By implementing a strategic and engaging content plan, we've not only expanded their reach but also built a strong community that drives real results.” - Ashly Scalise